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07788 743 007

Peter Bourne Communications

Creating the right content for your website

Make sure your homepage makes the right first impression

The guidelines below are quite general, so make sure you assess there relevance to your industry.

  • A clear and concise proposition - covering what your company does and who you do it for.
  • Social media links - we've made sure they're visible for you already and enabling you to share content.
  • Easy to use navigation - your website has a simple to use menu system make the menu titles easy to understand and follow.
  • Contacting you - we've made it easy for people to contact you with click to dial number in the header and contact details in the footer.
  • Blog and News focus - if you've opted for this option you'll see you have a latest news/blog post feature.
  • Client testimonials - research shows that consumer trust online reviews and testimonials, so show your company in a positive light with our easy to use testimonial system.
  • Video - adding a simple video to your homepage which introduces your business can be a great way to engage visitors.
  • Images - high quality images. Where possible to try to use images from your business - it builds credibility but it's acceptable to use stock images.
  • Overview of services - if you've opted for the option with quick link panels on the homepage you can use these or make sure you menu headings are service focused.
  • Certifications and Accreditations - you can include these the body content on your site with links.
  • Clear Call To Action - there are lots of options on your homepage to create call to action messages. Use quick link panels, carousel, body text or all of them!

Top tips for good content

  • Make the content valuable and relevant to your audience
  • Keep you content concise
  • Stay on message
  • Take the time to check for grammar and spelling
  • Write confidently about your products or services
  • Write to appeal to your audience
  • Visual interest
  • Write in a format that's quick to read
  • Keyword research

If you want help with research or creating content for your website then get in touch! We can support you business with all your digitial marketing needs.

 

 

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Creating the right content for your website

Contact us

Peter Bourne Communications
235 Hearthcote Road
Swadlincote
Derbyshire
DE11 9DU

07788 743 007
office@peterbourne.co.uk

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